There has been a real change in the way that companies operate in Canada. The rise of the internet and social media has changed how people interact with one another, and as a result, it has also changed how businesses look at their operations. One aspect of this is SEO – Search Engine Optimization – which is an integral part of any company’s marketing strategy today. This blog post will discuss why SEO is so important to Canadian companies by examining the benefits, the popularity of online shopping in Canada and more!
The SEO landscape in Canada
SEO is widely used in almost all major industries across the country. The search engine optimization industry in Canada has expanded rapidly over the past few years. This shows that there are a huge number of companies who believe that good SEO practices will help them gain an edge over their competitors and help them grow.
Benefits of SEO for Canadian Businesses:
There are several benefits to having a strong search engine optimization strategy, which makes it important for companies in Canada. These include the following:
– Higher traffic to the company’s website, which makes it easier for them to communicate their message and drive sales.
– Search engines reward companies that have optimized websites by placing them higher in search results. This helps get more people clicking on a site who are ultimately interested in what they are selling or offering.
– People tend to trust search engines like Google, which means that they are more likely to click on a site if it’s in the top few results.
The Rising Popularity Of Online Shopping In Canada
In today’s world, where more and more people rely on the internet to help them buy products or services, having a strong presence online is critical. Research suggests that search giant Google was the most popular means of information acquisition amongst Canadians in June 2021, which shows how important it is for businesses to appear in the top search results on Google. When optimizing websites in Canada, it’s important to adhere to Google’s standards and aim for the top ranks in Google’s SERP.
As per statistics revealed by the Statistics Canada, Canadian Internet Use Survey 2018 and 2020, a whopping 82% of Canadians shopped online in the year 2020, whereas the number stood at 73% in 2018. Out of these, 68% shopped for digital goods and services, while 76% shopped for physical goods. These statistics are indicative of the fact that businesses in Canada MUST invest in quality SEO to broaden their horizons and reach out to a greater audience online.
If you are running a business in Canada, the statistics mentioned above should be reason enough for you to consider investing in SEO – and if this is what you are interested in, then United SEO Canada is here to help you with SEO in Toronto. Our organic SEO services in Toronto are recognized for being practical, efficient and result-oriented. With us, you can be assured of achieving higher search engine rankings, which will increase your website’s traffic, thereby leading to better profits. Connect with us today!